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Price Increases at Taco Bell from 2002 to 2013

The drive-thru photos below are from 2002 and 2013. They are literally a snap shot of the food prices at Taco Bell, and illustrate the price increases in that time period. Please scroll down past the images to read my summary of the changes and an analysis.

Above: Entire Taco Bell Drive Thru Menu from 2002.

Above: Detail from Taco Bell Menu from 2002.

Above: Entire Taco Bell Drive Thru Menu from 2013.

Above: Detail from Taco Bell Menu from 2013.

I apologize for the illegible photos from 2002. Digital cameras have come a long way since then.

Those old menus were pre-Fourthmeal ages. The menu boards in California now usually include calorie counts. About half of the items on this drive thru menu have calorie counts included. Many more items, almost everything but the value menu, is shown with a photograph. The menu now uses black lettering on a white background. Also, the prices went up.

The taco went up 30¢, or 43%.

Taco Bell Crunchy Taco
2002 Price 2013 Price Price Difference % increase
69¢ 99¢ + 30¢ 43%

The bean burrito went up 50¢, a 72% increase.

Taco Bell bean burrito
2002 Price 2013 Price Price Difference % increase
69¢ $1.19 + 50¢ 72%

The Burrito Supreme went up 90¢.

Taco Bell Burrito Supreme
2002 Price 2013 Price Price Difference % increase
$1.69 $2.59 + 90¢ 53%

The Chicken Quesadilla went up $1.00.

Taco Bell Chicken Quesadilla
2002 Price 2013 Price Price Difference % increase
$1.89 $2.89 + $1 53%

The Mexican Pizza went up 80¢.

Taco Bell Mexican Pizza
2002 Price 2013 Price Price Difference % increase
$2.39 $3.19 + 80¢ 33%

These price increases are larger than I expected. I checked the Consumer Price index for this time frame, and according to their "ALL PRICES" index, I could expect an increase of 28% in prices from between 2002 and 2013 (CPI calculator at the U.S. Bureau of Labor Statistics). None of these items increased by a figure that low. Presumably the annual inflation figure for the Food Away from Home category is higher. Maybe even twice that high over the last 11 years.

Taco Bell's prices have gone up. I didn't capture their drink prices because their drink prices aren't available on these menu boards.



More Drive Thru Menu Price Comparisons:
Introduction | McDonalds | Taco Bell | Carl's Jr. | In 'n Out | Burger King | El Pollo Loco | Wendys

  The Oatmeal Markup | Antiques Roadshow - The Ultimate "Neat Stuff" Show | Iphone vs. Kia | Let us Dilute that For You | Razor and Blades Business Model | Short-Circuiting the Facebook Tease Video Link | Other Websites Besides Healthcare.org which are Broken | Visualizing the Price of a Television | Personal account of working for commision at Banker's Life Insurance | The Three Problems with Child Car Seats | How Much Time is Really Left in the Basketball Game? | Who Uses Their Turn Signal? | Other Web Problems not related to Healthcare.org | The Cross-Section of a Couch | Comparing the Price of Used Car to the Price of a New Car | Rental Car Keys are Horrible | The Actual Amount of Time it Takes | Incorrect Shelf Prices at Walmart | Two Prices for Auto Body Repair | Roadside Sobriety Test | Cash in your Pennies | Get it Together Walmart | Price Increases at Fast Food Restaurants | Yard Sale is Shoe Store Scam | Disaster Casualties Visualization Tool | Walmart vs Target: 2013 | The 146 Drugs in Walmart's $4 Prescription Drug Plan | Email Concealer Codes | accumulating credit card debt | Selling a Structured Settlement | The Torn-up Credit Card Application ! Kirby Vacuum Cleaners
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