How Much is Inside a Cocktail?

part 1 2 3 4 5 calculator recipes

After wowing my friends and co-workers with the sandwich calculator, some started wondering about the price of homemade cocktails. You see, if you are bothering to make and bring a sandwich to work, maybe you should be mixing drinks at your desk instead of those $10 mojitos at Centerfolds on your lunch break.

I drink beer. It is easy to figure out how much beer costs. The same goes for wine.

For cocktails, the central ingredients are easy to figure. Gin, rum, tequila, vodka and whiskey come in 1.75 liter bottles. That converts to 59 ounces of alcohol, so a $13 bottle of plain rum divides down to 22 cents per ounce. That's the heart of any cocktail, and these first calculations are the easiest.

 

Essex Place Gin $11.99 - 20¢ per ounce
King's Bay Rum $12.99 - 22¢ per ounce
Bandolera Tequila $16.99 - 29¢ per ounce
Popov Vodka $12.99 - 22¢ per ounce
Kessler Whiskey $14.99 - 25¢ per ounce

But you need more than just these five to make most cocktails.

(Although you can come close to a Long Island Iced Tea)

 

Cocktails get complicated very quickly. There are a ton of different drinks, and everyone seems to have a different idea of how they should be made. Browsing through recipes, a few ingredients keep popping up, such as triple sec and pineapple juice, but these are unique recipes, so they try to throw in unique ingredients.

Triple sec $4.99 for a 750 ml bottle - 20¢ per ounce
Pineapple Juice $3.89 for 64 oz bottle - 6¢ per ounce

Special liquor, such as vermouth and Kahlua, and mixing liquor, such as peach schapps and lemoncello, are sold in 750ml bottles, which is about 25 ounces.

One ounce is the basic building block of a cocktail recipe.

I always thought that a shot glass held one ounce, but almost all of them hold more, probably because an ounce is such a teeny amount of liquid. Note the empty space on the top and bottom of this ounce.

Flat-bottomed shotglasses, even little ones, often hold two ounces.

For this project, and the cocktail calculator which follows, I scouted prices in many locations, from Costco and Safeway to liquor stores and BevMo.

Elite, or "top shelf" name brands are common for the five main liquors, gin, rum, tequila, vodka and whiskey. I think that is really weird. Wouldn't a top-notch orange juice make a bigger difference in the taste of a screwdriver than a top-notch vodka?

Mixing your own, choosing top shelf liquors is about twice as expensive, but almost always below $1 per ounce.

  Vodka  
  Generic 22¢/oz. Ketel One 54¢/oz.
  Gin      
  Generic 20¢/oz. Tanquerey 51¢/oz.
  Whiskey      
  Generic 25¢/oz. Jameson 44¢/oz.

 

Juice is a popular ingredient for cocktails. I was surprised to find so many different juices in common recipes.

Cranberry Juice - 9¢/oz.
Lemon Juice - 12¢/oz.
Lime Juice - 18¢/oz.
Grapefruit Juice - 10¢/oz.
Orange Juice - 3¢/oz.
Pineapple Juice - 6¢/oz.

Note that grape juice is not used for cocktails.

Soda is cheaper than juice, about two cents per ounce, with the exception of Red Bull:

Coke - 2¢/oz.
Tonic Water - 2¢/oz.
Ginger Ale - 2¢/oz.
Club Soda - 2¢/oz.
Red Bull - 27¢/oz.

Here are some of the common specialty cocktail ingredients, seen here on the actual top shelf.

Grand Marnier $38.00 / 750 ml bottle - $1.52/oz.
Chambord Raspberry $18 / 375 ml - $1.44/oz.
Drambuie $32.00 / 750 ml - $1.28/oz.
Ouzo $17.50 / 750 ml - 70¢/oz.
Kahlua $12 / 750 ml - 48¢/oz.
Bailey's Irish Creme $20/liter - 60¢/oz.

 

The more I looked, the more exotic and varied the ingredients became. Blueberry schnapps? Cherry Tequila?

Finally, I drew the line. I settled on a working pool of 52 alcohols and mixers.

Check out these giant bottles of Cointreau.

My margarita recipe calls for a half ounce, and it is the most expensive ingredient.


1 1/2 oz. Tequila - 54¢
1/2 oz. Cointreau - 88¢
1/2 oz. Lemon Juice - 6¢
Lemon Wedge - 12¢

Total - $1.60

 

To throw a cocktail party, you might try to buy a bottle of everything.

It's impossible. Most people build up a bar full of ingredients over the course of many parties.

Here's how: Go to a bunch of parties and steal one bottle from each.

My cocktail calculations were going well, but I had to try out these recipes in the field.

After Nick's birthday dinner, we got some friends and liquor mixed together.

Meaghan got us started with Chocolate Cake shots:

1/2 oz. vodka - 11¢
1/2 oz Frangelico - 42¢
sugar 1¢
lemon wedge 12¢

Total - 66¢

Kamakazis are more to my liking.

1 1/2 oz. vodka - 33¢
1/2 oz triple sec - 10¢
1/2 oz. lime juice - 9¢

Total - 52¢

Anna's vodka tonic.

1 oz. vodka - 22¢
4 oz. tonic - 8¢
lemon wedge - 12¢

Total - 42¢

Comparing the taste of a regular White Russian versus one made with egg nog.

2 oz. vodka - 44¢
1 oz. Kahlua - 48¢
2 oz. cream - 24¢

Total - $1.16

(egg nog extra)

Alisha adding some Chambord black raspberry liqueur to a glass of Champagne.

Kir Royale:

4 oz. champagne - 96¢
1 oz. chambord - 1.44¢
sugar - 1¢
bitters - 17¢

Total - $2.58

I think this was an aborted attempt at a lemon drop after we realized there wasn't any lemon juice.

1 oz. vodka - 22¢
1/2 oz. grenadine 8¢
sugar 1¢
cherry 10¢

Total - 41¢



I think Shannon tried one with pineapple juice.

But, then we found the lemon juice in the fridge.

Lemon Drop:

1 oz. vodka - 22¢
1/2 oz. lemon juice - 6¢
sugar 1¢
lemon wedge - 12¢

Total - 41¢

More lemon drops.

A Cosmopolitan.

1 1/2 oz. vodka - 33¢
1/2 oz. triple sec - 10¢
1 oz. cranberry juice - 9¢
1 lemon wedge - 12¢

Total - 64¢

 

Back to lemon drops.

Long Island Iced Teas. These things are a nightmare. Check out this recipe:

1 oz. gin - 20¢
1 oz. rum - 22¢
1 oz. tequila - 29 ¢
1 oz. vodka - 22¢
1 oz. triple sec - 20¢
1½ oz. sweet & sour - 14¢
½ ounce of coke 1¢

Total $1.28


I almost can't believe these things are potable. Five ounces of liquor flavored with two?

Whatever the opposite of a miracle is, this drink is it.

Nick demonstrates the addition of Angostura bitters to an old fashioned.

2 oz. whiskey - 50¢
2 oz. soda - 4¢
sugar - 1¢
bitters - 17¢
cherry- 10¢

Total - 82¢

Nick and Victor.

I left out the cost of ice, but collected price information on the most popular garnishes.

maraschino cherries $2.59/25 - 10¢ each
pineapple chunk $2.19 can - 4¢ each
mint leaves $3/100 - 3¢ each
sugar $5.39/1134 servings - 1/2¢ each
salt $1/350 servings - freeish
big olives $5.59/30 - 18¢ each
little olives $5.99/104 - 6¢ each
cocktail onions $3.29/72 - 6¢ each
lime wedge 50¢/8 - 6¢ each
lemon wedge $1/8 - 12¢ each

Some readers may recognize this list as the Chelsea Handler diet.


Garnishes add up. Depending on their size, the three olives in your drink might cost more than the Three Olives in your drink.

Now hold onto your cocktail onions, because I jammed all of this pricing information into an overly-complex cocktail-cost calculator on the next page. You'll be able to pull out a price for any drink you can think of, even those biblical ones they made Val order at her batchelorette party.

But you don't need a calculator to reach this conclusion: You can save money by drinking cocktails at home.

With any luck, you won't be the only one there.

Please continue reading page 2 of How Much is Inside a cocktail?
part 1 2 3 4 5 calculator

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