How much is inside Glad Clingwrap?

Plastic wrap, I love it! It is six-hundred times cheaper than Tupperware and a fifth as loud as aluminum foil. 

A fat roll of 200 square feet of this crystal clear polyethylene, or "Crystal 'Eth", costs just $4 and seems to last a lifetime in our kitchen drawer. 

Plastic wrap is indispensable for dozens of household uses, such as covering leftover casserole, re-skinning emergency drums, or wrapping some clothes for a weekend getaway.

But where Clingwrap really shines is when it comes to wrapping rice crispy treats.Not just one batch of treats either. Many, many Rice Crispy Treats. How many Rice Crispy Treats can one roll wrap? On Sunday night, with a fresh roll of Gladwrap, we decided to find out.

The first step was to find a recipe and to buy all the ingredients. Stacy and I were pleased to find there were only three ingredients: margarine, marshmallows, and Rice Crispies.

Two-thirds of all marshmallows sold in the United States are used to make homemade rice-crispy treats.¹

After melting margarine and marshmallows into a sweet, white-hot napalm, we added thousands of rice crispies. 

The crunchy, puffed rice freezes into a solid mass of sweet, chewy rice block.

I cut the crispy flats into smaller blocks.

These sweet rice blocks are from a modified Japanese recipe and are one of the cheapest forms of sushi. Snap, Crackle and Pop are actually Americanized versions of three Japanese characters, known as Buchi, Paripari and Kerokerokeropi.

With the first blocks cut, I unrolled a square of Glad Wrap and steadied the razor-toothed cutting blades. These box-mounted blades were infamously useless until they adopted the Mach-4 quadruple-blade technology from today's disposable razors.

My first square of plastic wrap was ready. It was about 118 square inches.

The wrap clung easily to the rice treat, thanks to the spray adhesive.

My first treat was finished and I began wrapping the others.

Two, three, then four and five batches of Rice Crispy Treats were cut and wrapped with our roll of Glad cling wrap. I couldn't even tell if we were making a dent in the roll.

I was cooking up batch after batch of Rice Crispy Treats. 

After cooking up eight double batches, we crossed the century mark. 

100 Rice Crispy Treats wrapped!

Stacy and I got into a nice rhythm and the cooking process became a little easier.

The plastic wrap cutting and wrapping never got easier. The roll of wrap tumbled out of the box, the blade needed sharpening and the wrap was more likely to stick to itself than to anything else.

I was disheveled, exhausted, demoralized, drunk and lost.

Stacy spotted my downward spiral and came to my rescue! 

"Don't get Mad. Get Glad!® " She exclaimed, making an Air Registered Trademark symbol with her right hand. 

She tore some new sheets of wrap from the roll and began carefully folding the rice crispy square into a warm nest of plastic film.

This technique, which she called "swaddling", looked fun, and the treats seemed to enjoy it too!

Back on track, the evening continued, and the pile kept growing and growing.

When we reached 200 treats, I took this photo. Fifty stacks piled four high!

Just after midnight, the roll of Glad wrap began to look a little dull. The end was near.

The final tally was in! We had wrapped 220 rice crispy squares with one 200 square foot roll.

That's an average of 131 square inches of wrap per Rice Crispy block.

Eighteen dozen Rice Crispy treats, even when carefully preserved with plastic wrap,  demand to be served. Sure enough, Tuesday was game and treats night.

In this case we combined the two in a rousing game of Edible Jenga!