Point of Sale Trail: The Checkout Line at Fry's Electronics

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When you arrive at the front of the line, a Frys employee instructs you to visit a particular register. Really, the wait isn't bad, it just gives me a feeling like I'm being taken advantage of.

 

In the future, this kind of merchandising will probably be more commonplace, but for now, I'm just happy to get these nice, well-lit photos. 

I had to get the shots now, before they install the "ceiling of dangling merchandise" this winter.

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October 5, 2006 
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