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Later that day I was deluged with emails! Offers from Corporate America came rolling in! They had been searching for someone with my driver-profile for months! I had my choice of the Ragu Escalade, the Clairol Porsche, the Zima Aztek and the Cheetos Audi TT. |
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Just kidding. No one ever called or wrote. This might be because I didn't fit their profile of a dedicated superdriver, or it might be because they don't actually ever give out free cars. Or it could be because of my negative attitude. |
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From an advertiser's point of view, a wrapped car driving around the busy city streets is not an unreasonable advertising option. The art, production and installation of a car wrap costs about US$4,000. Regular outdoor advertising, like billboards, were difficult to get prices for, but the Ballymore Outdoor website in Auckland shows some information, including a billboard trailer that they will park or hire a driver for. They sell a small, well placed billboard for $2,200 a month (New Zealand Dollars are worth about 60¢ US). |
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Advertising on the side of a car will only be as successful as the number of people that see it, so if a company was interested in rolling ads, they would probably choose vehicles that spend the most time in the most traffic. Busses, taxis and airport shuttles are a good fit. Actually, maybe not taxis, because they are selling something else. Most companies would give or lease the wrapped car to one of their salesmen, retailers or to sponsor a contest with the wrapped car as the prize. Beyond that, I suspect that they could partner with Hertz rent-a-car or offer the car to local celebrities instead. The advertiser would probably have his pick of drivers just by getting word out.
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I didn't get a free car, and although I am very, very skeptical, I haven't proven that it is impossible to get a free car. With that in mind, I invite anyone who reads this article to apply for a free car at one of the 22 sites listed above. If you get a free car, I'll post details of the whole affair. Please don't bother paying any of the sites that charge money. |
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Until then, I'm going to promote my new Free Helicopter, Blimp and Yacht business! You just have to pay $39 for the membership kit, and you'll be on your way to owning your own magnificent vessel!
-Rob |
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Last updated June 28th, 2003.